shoetablism?

Shoes are the new turnables.

Or at least that’s the conclusion you might reach after watching a new Japanese campaign forNike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.

Daito Manabe on the sound

Artist, Coder, Hacker, Sound designer, DJ, VJ.

read: Bendable Musical Shoes from Nike

view: Daito Manabe playing music from his face

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