Shoes are the new turnables.
Or at least that’s the conclusion you might reach after watching a new Japanese campaign forNike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.
Daito Manabe on the sound
Artist, Coder, Hacker, Sound designer, DJ, VJ.